about trademark financial management
We support advisory firms and organizations with a disciplined, fiduciary investment approach designed to strengthen your investment process and allow you to stay focused on clients.
who we are
Trademark Financial Management is an independent investment management firm serving advisors, RIAs, nonprofits, foundations, and other organizations that require a thoughtful outsourced investment team. Based in Bloomington, Minnesota and serving clients nationwide, we provide steady, research-driven investment support so you can devote more time to planning, relationships, and the long-term growth of your practice.
Our story
Trademark was founded in 2000 by Mark Carlton, CFA®, with a clear purpose: to help wealth advisors focus on their clients and their business. From the beginning, advisors shared a common challenge—investment oversight, research, and monitoring were consuming more time than ever.
Mark created Trademark to offer an alternative: a partner that delivers focused, adaptive, and diligent investment management while integrating seamlessly behind the scenes. Two decades later, this vision continues to shape our approach and the support we provide to advisors nationwide.
Asset Allocation
Thoughtful allocation across traditional and alternative asset classes to support disciplined risk management.
Identifying Market Opportunities
A focus on areas where disciplined active managers may demonstrate consistent, repeatable processes that support long-term objectives.
Manager Due Diligence
A structured review framework using quantitative and qualitative insights to support process strength and clear risk controls.
Ongoing Monitoring
Continuous oversight to help ensure portfolios stay aligned with expectations and respond appropriately to meaningful changes.
Fiduciary Commitment
We operate with a transparent, fiduciary mindset that emphasizes clarity, documentation, and accountability. Our recommendations are grounded in a fiduciary mindset that prioritizes the best interest of clients and remains aligned with each mandate. Advisors rely on us because our work strengthens their process and supports the guidance they deliver to clients.
Advisor-First Partnership
Trademark exists to support advisors—not replace them. We remain behind the scenes, contributing disciplined investment management while you maintain full ownership of communication, planning, and client relationships. Our role is to enhance your process without altering your identity as the trusted advisor.
what we provide
A brief overview of our core services:
Third-Party Asset Management
Full-service outsourced investment management, including model portfolios, custom allocations, trading, reporting, due diligence, and clear billing administration.
OCIO Services
Integrated portfolio construction guidance, governance insights, and institutional-style oversight to support a deeper, CIO-level partnership.
Investment Consulting
Portfolio reviews, model construction guidance, risk analysis, and structured recommendations tailored to each organization’s needs.
Our Values
Integrity
Operating with transparency, clarity, and accountability.
Consistency
Maintaining a disciplined, repeatable investment process.
Responsiveness
Providing timely, thoughtful support to advisors and organizations.
Responsibility
Prioritizing risk awareness and long-term decision-making.
Why Advisors Choose Us
Advisors select Trademark for a stable, experienced outsourced investment team that strengthens their process without adding internal complexity. We offer disciplined research and oversight tailored to the needs of independent advisory practices.
our team
Our professionals bring deep expertise in a range of asset allocation strategies, manager research, due diligence, and advisor support. Each member of the team is committed to delivering the thoughtful investment management Trademark was founded to provide.
Connect With Our Investment Team
Learn how our disciplined, research-driven approach can support your advisory practice or organization’s long-term goals.